Fighting Back

More than fifteen years ago, Brent Choi and his ad agency worked with the Toronto Rape Crisis Centre to make a PSA about violence against women. A staff member at the TRCC expressed frustration because women and girls were so often discouraged from helping themselves. She said, ‘If you were in a burning building, would you discourage someone to call for help? Why do we not encourage women and girls to fight back?’ This is what was created….